Writer, Communications & Marketing Professional
A seasoned PR and marketing professional with 20+ years of experience across public health, nonprofit, entertainment, sports, music, faith, and media industries. A strategic storyteller with a journalism background, adept at securing media placements that drive impact and align with client goals. Skilled in managing high-profile projects, complex stakeholders, and fast-paced, high-pressure environments.
My Services
Sheryl Tirol is a seasoned communications professional offering expert services in public relations, marketing, writing, and crisis communications consultation.
With a diverse background spanning higher education, public health, entertainment, nonprofit, and faith-based sectors, she specializes in strategic storytelling, media relations, and reputation management. Sheryl provides tailored PR and marketing strategies to elevate brand visibility, engage key audiences, and navigate high-pressure situations with precision. As a crisis communications consultant, she equips organizations with proactive messaging, rapid response strategies, and media training to safeguard their reputation.
A skilled writer, she crafts compelling content, from press materials and executive messaging to feature stories and thought leadership pieces. She also offers freelance writing services, producing articles, op-eds, and editorial content that resonate with diverse audiences.
Whether leading campaigns, shaping narratives, or guiding organizations through challenges, Sheryl brings a strategic, results-driven approach to every project.
About Me
Sheryl Tirol is a dynamic and results-driven communications professional with extensive experience in public relations, crisis management, and strategic storytelling across higher education, public health, nonprofit, entertainment, sports, music, and faith sectors. She currently serves as the Director of Communications at Regis University, where she leads media relations, crisis communications, and strategic messaging to enhance the institution’s reputation.
With a background in journalism and a deep understanding of media strategy, Sheryl has successfully managed high-profile projects, navigated complex stakeholder relationships, and secured national and regional media placements. Prior to her role at Regis, she was the U.S. PR & Communications Manager at Movember, overseeing media strategy for the global men’s health nonprofit and collaborating with key partners such as WETA, MTV, and ViacomCBS. She has also worked as a senior publicist at Grace Hill Media, where she developed faith-based publicity and marketing campaigns for films and television programs.
Sheryl’s career spans roles at Rogers & Cowan, Walden Media, and GK Films, where she managed press relations, talent coordination, and promotional campaigns for major entertainment clients. Her expertise in crisis communication was honed in the public health sector, having served as Associate Press Secretary for the NYC Department of Health & Mental Hygiene and as Communications Coordinator for the Lawrence-Douglas Health Department.
She is passionate about crafting compelling narratives, safeguarding reputations, and using strategic communication to foster meaningful engagement.
“You can make anything by writing.”
C. S. Lewis